VOLVO, LAUNCH ES90
Brand activation
Production
Build
Modular systems
Light integration
For the launch of the Volvo ES90, IT’S YES produced 2 identical dealer booths designed to travel across more than 50 locations, while maintaining a consistent, high-end appearance from the first setup to the last.
Based on a concept developed by WE MAKE YOU HAPPY, the environment was built around ‘The Art of Balance’ combining elegant simplicity with a warm, refined material palette. The space features a burgundy-toned booth, integrated lighting for mood and detail, and video elements to support the presentation of the vehicle.
The key challenge was durability. Each structure was engineered for repeated assembly and dismantling, with reinforced construction and additional finishing layers to ensure the installation retains its quality over time. Material choices, coatings and detailing were carefully developed to withstand intensive use without visible wear.
Designed for exclusive dealer events, the setup creates a controlled and intimate environment for invited guests. From fabrication to deployment, IT’S YES delivered a modular system where precision in build guarantees consistency across every location.
