CAUDALIE BEACH BOOTH
Brand activation
Production
Build
Outdoor installation
For Caudalie, IT’S YES produced a custom beach activation designed by WE MAKE YOU HAPPY bringing brand visibility to the Belgian coast during the summer months.
The booth was developed as a compact, high-impact structure combining product presentation, sampling and gamification. A clean and bright visual language ensures strong visibility in a busy beach environment, while an Instagram-facing mirrored side and an interactive wheel create moments of engagement and participation.
Built for outdoor use over an extended period, the structure is engineered to withstand changing weather conditions. Installed directly into the sand for added wind stability, the booth remains secure and functional throughout the summer period in Knokke.
From fabrication to installation and final dismantling, IT’S YES handled the full production, translating the concept into a durable and precise build, demonstrating how smaller custom activations can perform reliably in demanding outdoor environments.
Photos by STYN
