MAZDA, LAUNCH CX-5

For the launch of the All-New Mazda CX-5, IT’S YES produced a large-scale rollout of custom dealer installations, based on a concept developed by WE MAKE YOU HAPPY. The objective was to create a consistent, high-end presentation across all dealerships, while keeping the system simple enough to be deployed locally.

A total of 65 sets were fabricated and delivered as ready-to-install kits. Each installation is built around a modular system, designed from the start to support multiple future launches. The structure combines rigid core elements with adaptable components, allowing dealers to reuse and adjust the setup over time.

Inspired by Japanese design principles, the build focuses on clean lines, precision and material quality. Every detail is engineered to match the level of refinement associated with Mazda, while maintaining practical assembly.

From in-house fabrication to packaging and distribution, IT’S YES delivered a scalable production system that balances efficiency, durability and brand consistency, enabling each dealer to create a premium presentation with minimal setup complexity.