STEPHEX
Brand activation
Set design
Production
Build
Scenic finishing
For Stephex, IT’S YES designed and produced a modular exhibition stand tailored for international indoor jumping events. The brief focused on flexibility, ease of installation and a strong alignment with the premium identity of the brand.
The design draws inspiration from the architectural language of horse arenas, translating familiar forms into a clean, contemporary structure. Black-stained wood and natural materials were used throughout to create a timeless and refined atmosphere, reflecting the craftsmanship and elegance associated with Stephex.
The booth is built as a modular system, consisting of a storage unit, a custom bar and two freestanding video columns with integrated screens. These movable elements allow the stand to adapt to different floor plans and spatial constraints, ensuring consistent brand presence across varying exhibition environments.
Engineered for repeated use, the structure balances robustness with efficiency in setup and breakdown. From concept to fabrication, IT’S YES delivers a scalable stand system that combines flexibility, durability and a strong visual identity across every location.