GENT JAZZ
Festival
Technical direction
Production
BuilD
When visitors arrive at Gent Jazz, the festival experience starts before the first note is played. For this edition, IT’S YES produced two installations that immediately anchor the atmosphere on the site at De Bijloke.
A large-scale Gent Jazz logo structure marks the entrance to the festival grounds and quickly becomes a natural meeting point. Designed for outdoor durability and fabricated entirely in-house; scenic construction to create a bold landmark within the festival environment.
Alongside it stands an interactive totem developed together with ARF&YES. The installation invites visitors to engage with the space, turning a simple festival element into a playful moment of discovery.
Two installations, built locally and installed on site at De Bijloke, designed to welcome visitors into the rhythm of Gent Jazz.
Photos by Damon De Backer.
