NETFLIX, ASTERIX & OBELIX

For the launch of the new Asterix & Obelix season, IT’S YES produced a custom activation for Netflix NL, developed in collaboration with Paloma. The installation took over the Stadsfeestzaal in Antwerp, translating the world of Asterix & Obelix into a playful, physical experience.

At the center of the activation stood the “Slap a Roman” machine, an interactive setup inviting visitors to test their strength by hitting a punching device, echoing the iconic humor of the comic books. The challenge was to integrate a modern machine into a fully Gaulish themed environment, without breaking the illusion of the setting.

IT’S YES engineered and built the full structure, including the scenic wrapping and detailing of the boxing installation. Materials, textures and finishes were carefully developed to match the visual language of the comics, transforming a technical object into a cohesive part of the experience.

From technical development to fabrication and installation, the activation was built to handle continuous public interaction while maintaining a strong visual identity, bringing a touch of Gaulish energy into the heart of Antwerp.