VOLVO, LAUNCH EX60

For the launch of the Volvo EX60, IT’S YES produced 2 modular dealership activation systems designed for rapid rollout across all dealers in just 21 days. Developed in collaboration with WE MAKE YOU HAPPY, the project combines logistical precision with a refined brand experience.

The concept is built around an open spatial layout, allowing the vehicle to be viewed from every angle. Subtle, neutral materials form the base of the installation, acting as a canvas for light rather than competing with it. The mood is inspired by sunrise, brought to life through integrated LED lighting that gradually reveals the car and shifts the atmosphere throughout the experience.

Curtains surrounding the space give each dealer the ability to stage a controlled reveal moment. Combined with custom audio and lighting programming, the setup enables a synchronized unveiling, turning each dealership into a launch environment rather than a static display.

Engineered for intensive use and repeated assembly, the structure balances durability with ease of installation. Every element, from materials to technical integration, is designed to perform consistently across dozens of builds in a short timeframe.

From concept translation to production and deployment, IT’S YES delivers a scalable activation system that merges atmosphere, precision and logistical performance, bringing a unified launch experience to every dealer location.