Netflix, bridgerton

For the launch of Bridgerton Season 4, IT’S YES collaborated with TRUUS Agency to bring the world of the series into the public space through a bold outdoor activation in Antwerp and Brussels.

At the heart of the campaign were two oversized 3D masquerade masks, installed directly onto existing billboard structures. Inspired by the iconic masked ball aesthetic of Bridgerton, the masks transformed traditional out-of-home media into sculptural, high-impact installations that immediately stood out in the urban landscape.

IT’S YES translated the creative concept into a technically robust build, producing and installing the masks entirely in-house. Each structure measured up to 4 by 3 meters and was mounted onto billboards reaching heights of 28 meters, with a total weight of approximately 500 kilograms. This required precise rigging, full wind and weather resistance, and a structure engineered to remain safely in place for over three weeks.

The masks combined multiple materials to recreate the refined, lace-like detailing of the Bridgerton universe, including wood structures, foam shaping and layered scenic finishing. Additional decorative elements such as ribbons and floral detailing were installed on site, together with integrated lighting to enhance visibility and depth, both during the day and at night.

Executed in close collaboration with BlowUp Media for the OOH placement and Sarens for crane operations, the installation demanded speed, precision and coordination, especially given the central city locations and strict timing for occupying public space.

A large-scale activation where scenic build, rigging expertise and light integration come together to elevate outdoor media into a physical brand experience.