ETSY

For Etsy’s EU Artisan Day, IT’S YES collaborated with WE MAKE YOU HAPPY to design and produce a series of custom booths highlighting local creators within a corporate event setting.

Each booth was developed to showcase a different artisan, while maintaining a consistent visual structure across the space. The challenge was to present a wide range of products, from different materials, scales and categories, in a uniform and readable way, without losing the individuality of each maker.

To achieve this, a modular system was designed and built in-house. A rigid base supports interchangeable backdrops, allowing each stand to be adapted quickly while keeping a coherent overall layout. The system is engineered for fast deployment, enabling full installation within a limited timeframe.

From design and fabrication to installation, IT’S YES delivered a flexible build that supports both brand consistency and individual storytelling, a physical translation of Etsy’s focus on craftsmanship at scale.